![]() The same attention is now being extended to Marketing. “Customer behaviors expected to return to pre-pandemic levels in 6-12 months digital experiences to remain valuable indefinitely.”Ĭompanies traditionally spent a large proportion of their budget on sales every year and fixated on every little thing their sales teams could do to grow business. Related Article: B2B Businesses Turn to Digital Marketing During COVID-19 Outbreakĭigital marketing is increasingly being used to create brand awareness, engage customers, generate leads, and make sales.Īs per a CMO Survey report, about 60.8% of marketers said that they shifted their resources to ‘building better customer-facing digital interfaces.’ Throwing light on the importance of digital landscape at present. B2B exhibition says that among the organizers who were forced to cancel 2020 events, 81% have shifted to digital. The latest Center for Exhibition Industry Research (CEIR) report on the COVID-19 impact on U.S. The idea for the marketing budget is to, ‘ Reallocate, not terminate.’Įarlier you could connect with potential customers face-to-face, on retail floors, or at expos, but such interactions are now limited or non-existent. With trade shows being canceled worldover and more and more users working from home or virtually, businesses are forced to rethink their marketing strategies. What’s different this year than what we have been doing every year up until now? Needless to say that we are in the middle of a worldwide pandemic and it has changed the marketing landscape dramatically. ![]() ![]() ![]() Teams are collecting data on their past performance and predicting future trends. With the end of the financial year approaching, most marketing teams are preparing for next year’s marketing budget allocation. ![]()
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